Bridging the Gap from Website to Showroom

Incite Informatics built an executive mobile application to monitor sales and sales pipeline activity, providing better visibility into customer traffic at car dealerships. The app also visualized the relationship between OEM website marketing campaigns and lead generation, including emails captured.

Weekly reporting into car dealerships monitors detailed sales operations: showroom traffic, walk-ins, test drives, demos, appointments, appointment shows, contracts and cost rates.

BUSINESS BENEFITS

• Optimized spend of marketing budget with better visibility into customer website traffic and dealership traffic
• Improved quality of sales forecasting and understanding of the pipeline, including leading indicators for closing rates
• Identify top and bottom sales performers by region and with geospatial analysis

2nd Largest Global Automaker

Pipeline Analytics
Dealer Traffic Analytics
Car Dealership Performance
Customer Close Rate Analytics